Our services

2026 Promotion

As a thank you for trusting us from the very beginning, enjoy 10% off all our services throughout 2026.
*Offer valid for new contracts signed until 31/03/2026.

Nexus Social Media Pack (+popular)

From 1.100€ /month

  • Nexus Social Media Pack (+popular)
    From 1.100€ /month

Nexus pack SSMM 3 in 1

Complete social media management service (including graphic design), audiovisual content creation, and social ads. Everything you need to boost your social media presence, attract new customers, and build long-term loyalty.
€1490
€ 1100 Monthly
  • Social media management and graphic design for consistent content publishing and organic positioning on the platforms most relevant to the client: Instagram | TikTok | Google My Business | Facebook | YouTube. Estimated price: €490.
  • Social media management and graphic design for consistent content publishing and organic positioning on the platforms most relevant to the client: Instagram | TikTok | Google My Business | Facebook | YouTube. Estimated price: €490.
  • Social Ads management and performance marketing. Paid advertising on Social Ads platforms (Meta: Instagram and Facebook, and TikTok Ads) helps reach the right audience with personalized messages, at an efficient cost and with measurable results. Campaigns are launched using advanced targeting, reaching specific audiences based on interests, location, behavior, and demographic data, and deliver a high return on investment by optimizing ads for specific goals such as increasing direct channel sales, generating leads, or improving visibility. The budget is defined by the client, always under the agency’s recommendation. Estimated price: €450.
Monthly monitoring of performance and results is included, along with reports, adjustments, and analysis with tracking of KPIs and ROI.
Popular

Social Media Management

From 490€ /month

  • Social Media Management
    From 490€ /month

Social Media Management

Comprehensive social media management and graphic design service for the continuous publication of content and positioning on the social networks relevant to the client: Instagram | TikTok | Google My Business | Facebook | YouTube
€ 490 Monthly
  • Definition of strategy and objectives for each social network.
  • Definition of brand personality, communication tone, and graphic design style for the feed.
  • Content and posting plan. Feed planning respecting the client’s color palette and graphic style.
  • Monthly publication of recurring content on the feed, stories, and reels.
  • Weekly generation of organic interaction: following new potential clients, liking posts, commenting on related publications, clean-up activities, etc.
  • Engagement dynamics and commercial actions required by the client, such as campaigns, giveaways, gifts, promotions, events, day marketing activities, collaborations, etc.
  • Branded content and collaborations with influencers / micro-influencers.
  • User interaction: management of messages, replies, and comments using your brand’s corporate tone.
  • Active management of the Google My Business / Maps listing and geo-strategic positioning.
  • Continuous updating of profiles and pinned stories.
  • Monthly statistics and reporting on performance and results.
A basic promotion package of 15,000 monthly impressions is included to reach potential clients who do not yet follow the account, with the goal of increasing followers and interested customers.

Audiovisual content creation

From 550€ /month

  • Audiovisual content creation
    From 550€ /month

Audiovisual content creation

Full coverage of audiovisual content production. This includes both production (photo and video shootings using professional equipment) and post-production (creation, editing, and layout of content for all digital formats required for social media and owned channels).
€ 550 Monthly
  • Shooting planning through briefings with defined objectives for each shooting session.
  • 1 professional shooting per month, with a specialist operator in photography and videography, according to the objectives of the shooting. (Option to carry out additional shootings per month).
  • Professional equipment: cameras, drones, lenses, lighting, stabilization, sound, etc.
  • Photographic content capture: rooms, common areas, guests and/or staff (booking engine style, Booking.com, etc.).
  • Videographic content capture: TV-format promotional videos. Recording of vertical clips for social media (Reels, Stories). Recording of social ads (Meta, Google, TikTok). Recording of real customer testimonials and experiences.
  • Selection of the best photographs and clips.
  • Editing and layout of content for social media: exposure and color correction. Royalty-free music. Sound processing. Use of graphics such as corporate logos and/or subtitles. Cinematic manipulation and editing. Proper export for each format.
  • Production of assets for always-on campaigns and advertising.
  • Delivery of videographic content. Guaranteed minimum of 8 new content pieces per month.
  • Delivery of photographs with no limit on the number of units. A minimum of 20 photographs per shooting dedicated to this purpose is guaranteed.
Travel included within the island of Mallorca. One-off hiring of models not included.

Online advertising management

From 750€ /month

  • Online advertising management
    From 750€ /month

Online advertising management

Management of Social Ads (Meta: Instagram and Facebook, and TikTok Ads) and Google Ads (SEM), enabling ads to appear in top Google search results and on platforms such as Google Hotel Ads. Campaigns are launched using advanced targeting to achieve specific objectives such as increasing direct channel sales, generating leads, or gaining visibility.
€ 750 Monthly
  • Social Ads help reach the right audience with personalized messages, at an efficient cost and with measurable results. Campaigns are launched using advanced targeting, reaching specific audiences based on interests, location, behaviors, and demographics, and deliver a high return on investment by optimizing ads for specific objectives such as increasing direct channel sales, generating leads, or gaining visibility. Estimated price: €450.
  • Google Ads allows ads to appear in the top results of the Google search engine and on platforms such as Google Hotel Ads, where hotels compete directly with OTAs for bookings. It is a CPC (cost per click) or cost-per-acquisition strategy that increases direct channel visibility, positions the hotel website, and captures qualified traffic. It includes keyword setup, call-to-action optimization, and tracking to maximize return. Estimated price: €450.
  • Definition of goals and investment plan.
  • Campaign launch on social media platforms (Meta: Facebook and Instagram, TikTok) with technical setup, including the implementation of tracking pixels.
  • Remarketing and campaign optimization at each stage of the funnel, including A/B testing.
  • Technical setup and optimization of SEM campaigns (Google Ads, Bing Ads).
  • Ads on metasearch platforms (Google Hotel Ads, TripAdvisor, Trivago).
  • Monitoring, adjustments, reporting, and analysis with ROI tracking.
Option to contract Social Media Ads or Google Ads separately. A specific investment amount will always be recommended based on objectives and results, but the final decision regarding the monthly budget rests with the Client. Notes: This price will remain valid up to a maximum monthly investment of €6,000.

Email marketing

From 690€ /month

  • Email marketing
    From 690€ /month

Email marketing

Email communication allows you to connect directly with your customers through personalized and automated campaigns. It is ideal for building loyalty, recovering abandoned bookings, and promoting special offers. It includes database segmentation, email design aligned with the brand, automated sends, newsletters, and performance analysis. A well-executed email marketing strategy is crucial for hotels looking to increase direct channel sales, as this marketing method typically delivers the highest conversion rates thanks to close customer contact and a strong focus on personalized communication.
€ 690 Monthly
  • Database segmentation and workflows.
  • Automated emailing at each stage of the funnel based on user behavior.
  • Email content strategy (Inbound marketing): pre-booking, post-booking, pre-stay, post-stay.
  • One-off email sends aligned with the commercial and brand strategy.
  • Creation of periodic and rotating newsletters.
  • Campaigns: repeat guest loyalty, Black Friday, Christmas early bookings, bank holidays, etc.
  • Retargeting, personalized discounts, birthdays, upgrades, cross-selling, etc.
  • Lead generation strategies and improvement of open and click-through rates.
  • Reporting, conversion tracking, and ROI analysis.
A mailing platform provider will always be recommended, generally Mailchimp, although the final decision regarding the choice of provider will rest with the Client. The platform will be recommended based on the client’s needs, the size of their database, and the required monthly sending volume. The monthly or annual cost of the selected platform will be borne by the Client.

Online Reputation Management (ORM)

From 290€ /month

  • Online Reputation Management (ORM)
    From 290€ /month

Online Reputation Management (ORM)

Online Reputation Management focuses on improving the hotel’s public perception on platforms such as Google, TripAdvisor, and Booking, primarily in order to strengthen customer trust and improve the hotel’s positioning. It includes actions such as: 1. Review generation: strategies to understand guest satisfaction and encourage positive reviews. 2. Review management: responding to comments and ratings using the brand’s tone, in a semi-automated manner. 3. Reporting: analyzing and comparing reviews with direct competitors, tracking the evolution of online reputation, and generating monthly reports with key indicators.
€ 290 Hotel / Monthly
  • Study and selection of direct competitors for each hotel.
  • Analysis of ratings and reviews of direct competitors across all channels relevant to your hotel (Google, TripAdvisor, Booking, etc.).
  • Reputation benchmarking by hotel and by channel, both general and specific, and by relevant services.
  • Definition of reputational objectives and KPIs.
  • Strategies to encourage positive reviews on Google, TripAdvisor, Booking, Expedia, etc.
  • Automation of personalized farewell/thank-you letters during the final daily housekeeping service using ChatGPT, plus conversion analysis.
  • Automation of post-stay review requests via email, plus conversion analysis.
  • Custom stands for the reception desk with NFC chip and QR code, plus conversion analysis.
  • Personalized handling of comments and reviews (positive, neutral, and negative).
  • Creation of post-stay satisfaction surveys.
  • Monthly online reputation and NPS reports: customized for all department heads, including areas for improvement within each department.
  • Report on the evolution of online reputation versus the previous period.
Based on the Client’s needs, a multi-channel survey and/or online review management platform—such as ReviewPro, Hotel Speaker, or Mara—will always be recommended to enable automated or semi-automated review management. However, the final decision regarding the choice of provider rests with the Client. The monthly or annual cost of the selected platform will be borne by the Client.

Personal AI agent (new)

From 990€ /year

  • Personal AI agent (new)
    From 990€ /year

Personal AI agent

Implementation of an artificial intelligence agent (ChatGPT), designed and trained specifically with the hotel’s information (facilities, schedules, policies, services, excursions, location, transport, etc.), to help the reception, reservations, and sales teams draft and respond to messages and emails. It writes responses to frequent inquiries from guests, tour operators, agencies, guides, or other intermediaries quickly, truthfully, accurately, and using the hotel’s appropriate corporate tone. In addition, this service includes the design and automation of personalized communication templates to improve the guest experience at key moments of their stay, such as welcome letters, farewell letters, and personalized greetings.
€ 990 Hotel / Annual
  • Time savings for the reception and reservations team.
  • Personalization of the experience and improved guest engagement.
  • Fast, consistent, and well-written responses, ensuring the accuracy of the information provided.
  • Improved recommendations and positioning on review platforms.
  • Creation of the hotel’s own database: facilities, schedules, late check-outs, policies, services, upgrades, rates, entertainment, location, transfers, excursions, rentals, etc.
  • Customization of the appropriate corporate tone according to the hotel’s communication style, including openings, closings, and corporate signatures.
  • Multilingual: selection of preferred languages and automatic translation of other languages.
  • Training and review of the model using natural language.
  • Optional: human review of emails (recommended) or full automation via Zapier or Make.
  • Integration of ChatGPT with the PMS and/or email provider.
  • Customized multilingual templates: repeat guest welcome messages, birthdays, anniversaries, honeymoons, farewell messages with review requests, etc.
Included: annual subscription to ChatGPT Plus, available 24/7 at no additional cost. On-site training for the reception and reservations team on how it works.
New

Branding

From 1.490€

  • Branding
    From 1.490€

Branding

We create a solid visual identity from scratch, coherent and aligned with the values and personality of the hotel or hotel chain. A brand that conveys professionalism, distinction, and approachability, designed to connect with your target audience across all channels. This service is ideal for newly opened hotels, rebranding projects, or for those seeking to stand out with a refreshed and memorable image.
€ 1490 /Project
  • Naming (optional): creative development of the brand name, semantic analysis, and legal and digital availability checks.
  • Professional logo design: variations with full and simplified versions (positive, negative, monochrome, favicon), adaptable to different physical and digital media.
  • Visual identity manual (Brandbook): correct and incorrect logo usage, color palette with narrative, typography and hierarchies, photographic style, iconography and graphic elements, and guidelines for application across physical and digital media.
  • Strategic positioning document (Branddeck): value proposition and brand personality, tone of voice and communication style, proprietary expressions (service naming, claims, key messages), competitive differentiators, and definition of buyer personas and customer archetypes.
  • Examples of initial graphic applications: business cards, email signatures, basic signage (rooms, restaurant, etc.), templates for social media or printed signage.
  • New branding or rebranding video of up to 1 minute.
  • Delivery of all files in high resolution.
Three review phases with the client to ensure full alignment. Budget always upon request, depending on the specific project. Each case will be analyzed individually and customized according to the needs of each branding project, its nature, and the scope of work involved.

Graphic design

€ per project

  • Graphic design
    € per project

Graphic design

Graphic design services in the hospitality sector cover the creation of visual materials tailored to the property’s image. This includes digital assets (website banners, promotional campaigns, logos, etc.) as well as physical materials such as corporate branding assets, signage for common areas, decorative vinyls, interior wayfinding, menu design, welcome packs, and materials for entertainment or events. All work is delivered with a professional approach that strengthens the hotel’s identity and enhances the guest experience. Pricing is provided upon request and always depends on the specific project. Each case is analyzed individually and customized according to the needs of each design project, its nature, and the scope of work involved.
€ /Project
  • Branding: brand identity design, brandbooks, visual style development, logos, claims, etc.
  • Digital creatives (social media, banners, campaigns, etc.).
  • Printable materials (signage, menus, card holders, wristbands, vinyls, packaging, etc.).
  • Space signage and lettering (rooms, common areas, wayfinding).
  • Advertising design adaptable to all physical and digital formats.
  • On-demand production with project-specific customized budgets.
Each budget will be broken down into three items, which are cumulative and individually negotiable: 1. Fees for the creation of the graphic design for the pieces included in the contracted project. If the client also wishes us to handle orders, printing, and/or installation of physical pieces: 2. Cost of materials ordered / printing / installation of physical pieces (always determined by the selected supplier). 3. Fees for managing third-party orders / printing / installation of physical pieces (typically 10% of the total order cost, negotiable depending on volume).

Specialized 360º Creative Analytical Strategic Marketing

At Nexus, we design and implement marketing strategies specialized in tourist accommodations. We analyze each project, its type of establishment, and its market to deliver concrete, coherent, and results-oriented actions. We do not work with generic solutions. We tailor each service to the reality of your business to improve visibility, optimize direct sales, and build a strong, recognizable brand in the long term. Listed prices are indicative; all our proposals are fully customized to the specific needs of each client.

What sets us apart?

  1. Specialization: Nexus is an agency specialized in the hospitality sector. We have in-depth industry knowledge and hands-on experience with hotel operations, as well as a strong sensitivity to the guest experience. We understand how the sector works, your seasonal cycles, margins, challenges, and opportunities. 

  2. Marketing 360º: We approach marketing from the inside out, with strategic vision and operational realism. We develop a comprehensive marketing plan with actions and strategies throughout the entire customer journey to achieve the defined objectives.
  3. Quality: We take social media content creation to the next level. We work with top-tier equipment for content production and capture, combined with meticulous, detail-oriented editing.

  4. Decision-making: At Nexus, all strategies are data-driven. Data and results support the foundations of every strategic decision and campaign. We measure everything—because what cannot be measured cannot be improved. We conduct a commercial analysis and competitor analysis, and jointly define revenue goals that guide our campaigns.

Work methodology

Phase 1: Onboarding and in-depth diagnosis

We visit your hotel, talk with you, and observe how you operate and how you deliver the guest experience. We listen to your story, understand your day-to-day operations, analyze your current communication, and assess the type of customer you attract (and the one you want to attract). This step allows us to align the strategy with your true essence.

Phase 2: Definition of objectives and development of the Marketing Plan

Together with you, we set clear, measurable, and realistic goals. Do you want more visibility? More direct bookings? Better digital positioning? From there, we design a brand identity and a customized marketing plan, with multichannel actions focused on achieving results while preserving your authenticity.

Phase 3: Implementation

This is the stage where the marketing plan is executed with consistency, aesthetics, and precision. We activate all planned actions across the different areas of online marketing, always aligned with your brand identity and the type of customer you want to attract. Everything is approached with a holistic vision, without losing the soul of the project and without falling into generic solutions.

Phase 4: Results measurement and ongoing support

We do not disappear after publishing. Once everything is up and running, we analyze what works and what can be improved. We measure the real impact on bookings, visibility, and engagement. We support you with clear reports, regular meetings, and strategic adjustments that keep your marketing alive, coherent, and effective.

Do you have an idea in mind?

We adapt our methodology to your needs. Tell us what we can do for you, and we will assess your case to offer you a service and a proposal tailored specifically to you.

Book a meeting

Frequently asked questions

The first meeting is always free of charge and without obligation. Its purpose is to get to know the client, their needs, and their objectives, and to outline a plan to achieve them through a personalized proposal. The meeting can be held online or, ideally, in person.

The listed services are those we generally offer. However, we can also provide other services related to marketing, advertising, graphic and web design, booking engines, data analysis, artificial intelligence, processes, and digital tools. At Nexus, you will have access to specialized professionals with personalized follow-up. In addition, we rely on trusted collaborators if any specific area of your project requires it.

There is no minimum contract period; the client may terminate the agreement at any time. However, for recurring services, the client must notify the agency at least 60 days in advance of their intention to end the service, in order to avoid working in advance on future actions that have already been scheduled and would otherwise remain unpaid.

No, all proposals are fully customized, designed and adapted to the specific needs of each individual client. The prices shown on this page are not binding quotations under any circumstances; they are purely indicative and represent the average contracted price for those services.

For certain services where the workload is significantly uneven throughout the year—mainly concentrated during the hotel season in the spring and summer months—two pricing options may be offered: in-season pricing and off-season pricing. Prices are defined under an annual agreement; therefore, the agreed monthly fees will remain unchanged throughout the entire calendar year.

The prices of all proposals correspond exclusively to the professional fees for the provision of the services described. They do not include other variable expenses derived from these services, such as paid advertising investment on behalf of the client, one-off hiring of models or voice-over artists, travel outside Mallorca (flights, ferries, taxis), accommodation, meals, or the licensing of software or subscription to digital tools intended exclusively to deliver services for a specific client. All matters of this nature will be negotiated separately from service fees, based on the needs of each client at any given time.

No, no discounts are applied to the prices shown on this page. Any discount will be reflected in the quotation sent to each client. Currently, all services contracted during the first quarter of 2026 will benefit from a special first-year promotion, with a 10% discount applied. Discounts may also be applied based on the volume of services contracted.

Payments will be made on a monthly basis via direct debit to the bank account provided in the SEPA authorization form, between the 1st and 10th of each month, always after the invoice has been issued.

Contact us

info@nexusmarketing.es

+34 630 203 040

Cala Millor 07560, Mallorca

Newsletter

Receive exclusive content to boost your hotel.

Scroll to Top